Ecommerce SEO
Ecommerce SEO built around categories, products and sales.
Online shops have their own search challenges: thousands of near-identical URLs, stock that changes and competition from large marketplaces. We focus on the pages that earn revenue and make sure search engines understand them.
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01 / Who it helps
Who Ecommerce SEO suits.
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Irish online retailers on Shopify, WooCommerce, Magento or custom platforms
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Shops with large catalogues, filters and variants
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Brands that want organic search to carry more of their acquisition
02 / Common problems
What usually holds results back.
- Weak category pages
- Categories often carry the most search demand yet have thin, generic content.
- Duplicate and parameter URLs
- Filters, sorting and variants can create thousands of low-value pages that compete with your best ones.
- Out-of-stock and discontinued products
- Handled badly, they waste crawl attention or send visitors to dead ends.
- Product pages that do not convert
- Traffic without clear information, imagery and trust cues does not become sales.
03 / What you get
Deliverables, in plain terms.
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Category architecture
A structure of categories and subcategories based on how people actually search for your products.
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Product page optimisation
Titles, descriptions, headings, images and structured data that match real product details.
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Faceted navigation control
Rules for which filtered pages should be indexed and which should not.
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Stock and lifecycle handling
Clear treatment of out-of-stock, seasonal and retired products.
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Conversion improvements
Recommendations on page content and layout that support the move from visit to basket.
04 / Approach
How the work runs.
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Map revenue by category and product to find the real priorities
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Review crawl behaviour, indexing and templates
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Fix templates first so improvements apply at scale
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Expand category and buying-guide content once foundations are sound
05 / FAQs
Questions.
Which ecommerce platforms do you work with?
The principles apply across platforms. We confirm platform-specific constraints during the audit and scope work accordingly.
Do you write product descriptions?
We can advise on templates and priorities. Writing at scale is scoped separately, depending on the catalogue.
Will this help with paid campaigns too?
Better product and category pages can support paid traffic as well, but we report on organic search performance.
Get in touch
Book an SEO consultation.
Tell us about your business and what you want search to do for it. We will reply by email.