Process
A clear process, from first conversation to measured results.
Good SEO is mostly good decisions made in the right order. This is how we make them.
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Discover
We learn how your business makes money, who you want to reach and where search currently falls short. Analytics, Search Console and a look at your competitors.
- Stakeholder conversation about goals, customers and margins
- Google Search Console and analytics review
- Competitor and search landscape review
- Access and tooling checklist
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Prioritise
Every possible task is ranked by likely commercial impact and effort. You get a focused plan instead of a long list of everything that could be done.
- Findings scored by likely impact and effort
- A short plan with owners and an order of work
- Agreement on what we will not do yet, and why
- Scope and fee confirmed in writing
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Implement
Technical fixes, on-page improvements and content go live in a clear order, working with your developers or ours where agreed.
- Technical and on-page changes delivered in sequence
- Content briefs, local pages and internal linking
- Developer-ready tickets where code changes are needed
- Checks before and after each release
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Measure
Reporting ties visibility to enquiries and leads, in plain language. We review what is working and adjust the plan.
- Reporting tied to enquiries, not vanity metrics
- A short written summary of changes and next steps
- Regular reviews to adjust priorities
- Honest notes where results are uncertain
Principles
What we will and will not do.
- We will explain the reasoning behind every recommendation.
- We will not guarantee rankings or traffic.
- We will not buy links, fake reviews or use tactics that risk your site.
- We will tell you when something is not worth doing.
Get in touch
Book an SEO consultation.
Tell us about your business and what you want search to do for it. We will reply by email.