Illustrative example · Professional services

A professional services firm whose blog does not bring enquiries

A worked example of how we would approach Content SEO for a firm with plenty of articles but few enquiries, by giving every page one clear job.

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Overview

Sector: Professional services
Service: Content SEO
Status: Illustrative example

This is a worked example showing how we would approach this type of project. It is not a real client and it contains no results. It shows the method and the measures we would use.

Baseline

The starting position we would typically expect to find.

01
A blog with many overlapping articles on similar topics
02
Service pages that are short and hard to find
03
Articles with no clear next step for the reader
04
Slow pages on mobile
05
Enquiries that cannot be traced back to the pages that produced them

Actions

What we would do, in order.

01
Audit the existing articles and decide whether to keep, update, merge or retire each one
02
Group the questions clients ask into topics, each with one clear main page
03
Write briefs for new and updated pages covering intent, questions and links
04
Link articles to the relevant service pages and add clear ways to enquire
05
Fix the main speed problems on the key pages
06
Track form enquiries back to the page where they started

Timeline

How the work would be paced.

A first review and plan within the opening weeks, then a steady publishing and updating rhythm that the team can realistically maintain.

What we would measure

No results are claimed for this example.

01
Enquiries by landing page
02
Search Console clicks for pages tied to services
03
Number of overlapping pages merged or removed
04
Engagement on updated pages

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