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Limerick and across Ireland

Illustrative example ยท Local trades

A local trades business that wants more calls from nearby customers

A worked example of how we would plan Local SEO for an electrician, plumber or similar trade serving Limerick city and the surrounding county.

Overview

Sector
Local trades
Service
Local SEO
Status
Illustrative example

This is a worked example showing how we would approach this type of project. It is not a real client and it contains no results. It shows the method and the measures we would use.

01

Baseline

The starting position we would typically expect to find.

  1. 01

    A Google Business Profile with the wrong primary category and few listed services

  2. 02

    One generic page that lists every service and town together

  3. 03

    Few reviews, and no process for asking for them

  4. 04

    Business details that differ between directories

  5. 05

    No tracking of calls or direction requests

02

Actions

What we would do, in order.

  1. 01

    Correct the profile categories, services, hours and descriptions, and add real photos of the team and the work

  2. 02

    Give each main service its own page, written for the people who search for it

  3. 03

    Add area pages only where there is something genuinely different to say

  4. 04

    Set up a simple, compliant process for asking happy customers for reviews and replying to them

  5. 05

    Tidy business details across the main directories

  6. 06

    Track calls, direction requests and form enquiries so progress can be seen

03

Timeline

How the work would be paced.

A typical plan runs for about six months. Foundations come first, then service pages and reviews, then steady improvement based on what the data shows.

04

What we would measure

No results are claimed for this example.

  1. 01

    Calls and direction requests from the Business Profile

  2. 02

    Website enquiries, by source

  3. 03

    Search Console impressions and clicks for service plus Limerick searches

  4. 04

    Number and quality of new reviews

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